Which of the following best describes upselling services?

Upselling services involves encouraging clients to purchase additional treatments or services that complement their original choice. This technique is commonly used in the cosmetology industry to enhance the client's experience, provide added value, and increase overall service revenue. For example, if a client comes in for a haircut, the stylist might suggest adding a deep conditioning treatment or a styling session to achieve a particular look.

By effectively communicating the benefits of these additional services, cosmetologists can not only improve client satisfaction but also build stronger client relationships. This strategy taps into clients' desires for personalized care and enhances their overall experience. The goal is to make the client feel that they are receiving a more comprehensive solution that meets their needs.

While offering discounts on future services, providing free trials of products, and promoting loyalty programs may be useful marketing strategies, they do not directly relate to upselling additional treatments or services at the point of service. These approaches focus on different aspects of customer retention and incentivization rather than enhancing the current service experience.