What term describes the recommendation of products for at-home use?

The term that describes the recommendation of products for at-home use is retailing. This concept involves the process of selling products directly to clients, often as a supplement to services received in a salon or spa setting. When cosmetologists suggest specific products that clients can use at home, they are engaging in retailing, as they aim to enhance the client's experience and results beyond their appointment.

Retailing is crucial for building client loyalty and enhancing service results, as it allows clients to maintain their looks and care for their hair or skin between visits. It also helps professionals generate additional revenue for their business by providing clients with access to high-quality products that they may not purchase elsewhere.

While the other options are relevant to the cosmetology field, they do not specifically pertain to the act of recommending home care products. Consultative selling refers to a selling approach that focuses on addressing the client's needs and preferences, upselling services involves encouraging clients to purchase additional services during their appointment, and client record keeping pertains to documenting personal and service histories for each client. All these aspects play roles in enhancing the client experience, but they do not specifically define the act of product recommendation for home use like retailing does.