What is something estheticians should do when they accept selling as a professional responsibility?

When estheticians embrace selling as part of their professional responsibilities, educating clients and promoting credibility is essential. This approach helps establish trust between the esthetician and their clients. By sharing knowledge about the products and their benefits, as well as how these products fit into the client's specific skincare needs, estheticians can enhance the overall client experience and encourage informed purchasing decisions.

Providing education reinforces the esthetician's expertise and professionalism, leading to client loyalty and satisfaction. Additionally, when clients understand the rationale behind the recommendations, they are more likely to see the value in the products, which can ultimately boost retail sales.

In contrast, reducing prices simply to attract customers could undermine the perceived value of the services and products offered. Selling only products they use personally may limit the range available to clients, potentially not aligning with every individual’s needs. Keeping product information confidential is counterproductive since transparency is crucial in fostering trust and confidence in the esthetician's recommendations.