What is an example of a common promotion strategy?

A common promotion strategy within the context of cosmetology and retail is the endowment of a frequent buyer program. These programs are designed to encourage customer loyalty by rewarding customers for their repeat business. Through a frequent buyer program, clients often receive points or discounts for each purchase, which can be redeemed later for products or services. This type of strategy not only promotes customer retention but also stimulates sales by encouraging more frequent visits and purchases.

While the other options are effective marketing techniques, they do not share the same straightforward loyalty and reward element that a frequent buyer program embodies. For instance, launching a loyalty card is related and can serve a similar purpose but is more about the physical implementation rather than the underlying strategy of incentivizing purchases. Hosting seminars can educate clients or promote services but does not inherently reward consumer loyalty. Creating an online course may enhance brand visibility and attract new clients but lacks the direct loyalty incentives offered by a frequent buyer program. Overall, a frequent buyer program effectively leverages the motivation of rewards to enhance long-term customer relationships.