One of the most effective techniques in building a clientele is to:

Giving out business cards to potential clients is a highly effective technique for building a clientele because it allows for direct and personal interaction. When a cosmetologist provides a business card, it not only introduces their services to clients but also gives them a physical reminder to reach out. Business cards serve as a tangible point of contact that clients can keep, ensuring that they have the information on hand when they need services.

The process of handing out business cards also creates an opportunity to engage and build rapport with potential clients, making them more likely to remember the service provider and seek them out in the future. Moreover, a well-designed business card can reflect professionalism and attention to detail, further enhancing the provider's brand image.

While social media can be a powerful tool for reaching a broader audience, relying solely on it may not create the same personal connections or immediacy that handing out cards does. Offering discounts may attract clients in the short term but may not establish long-term loyalty or connection. Waiting for clients to refer others puts the onus on existing clients without actively pursuing new relationships. Thus, distributing business cards emerges as a proactive and effective means of building and sustaining a client base in the cosmetology industry.